@font-face{font-family:Suisse Intl;font-style:normal;font-weight:300 450;font-display:swap;src:url(/assets/SuisseIntl-Regular-k7GPUiqA.woff) format("woff")}@font-face{font-family:Suisse Intl;font-style:normal;font-weight:451 800;font-display:swap;src:url(/assets/SuisseIntl-Medium-CfmNI2sl.woff) format("woff")}@font-face{font-family:Geist Mono;font-style:normal;font-weight:400;font-display:swap;src:url(/assets/geist-mono-latin-400-normal-DTRLJnHl.woff2) format("woff2")}:root{--bg: #f5f6f8;--surface: #ffffff;--surface-2: #f0f1f4;--ink: #12151b;--ink-2: #4a505c;--ink-3: #868c98;--line: #e2e4e9;--line-2: #eceef2;--accent: #2c44c9;--accent-soft: rgba(44, 68, 201, .08);--good: #13854f;--good-soft: rgba(19, 133, 79, .1);--bad: #c93636;--bad-soft: rgba(201, 54, 54, .09);--warn: #b0770a;--warn-soft: rgba(176, 119, 10, .11);--meta: #5468e8;--google: #12937c;--pinterest: #cf4560;--series-revenue: #12151b;--series-spend: #2c44c9;--series-compare: #b4b9c4;--f1: #12151b;--f2: #2c44c9;--f3: #b8742a;--f4: #8a5cc8;--f5: #3f8f86;--shadow-pop: 0 1px 2px rgba(18, 21, 27, .06), 0 8px 28px rgba(18, 21, 27, .12);--font-ui: "Geist", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;--font-mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;--font-display: "Newsreader", "Iowan Old Style", Georgia, serif;--text-xs: .6875rem;--text-sm: .8125rem;--text-base: .875rem;--text-md: 1rem;--text-lg: 1.25rem;--text-xl: 1.625rem;--text-2xl: 2.125rem;--radius: 8px;--radius-sm: 6px;--rail: 232px;--ease: cubic-bezier(.2, .7, .2, 1)}@media (prefers-color-scheme: dark){:root:not([data-theme=light]){--bg: #0d0f13;--surface: #14171d;--surface-2: #1b1f26;--ink: #eceef3;--ink-2: #a5abb7;--ink-3: #6e7482;--line: #262a33;--line-2: #1e222a;--accent: #8193ff;--accent-soft: rgba(129, 147, 255, .12);--good: #3cc483;--good-soft: rgba(60, 196, 131, .13);--bad: #f06a6a;--bad-soft: rgba(240, 106, 106, .13);--warn: #e0a83a;--warn-soft: rgba(224, 168, 58, .14);--meta: #7d8cff;--google: #2ec4a7;--pinterest: #f0708a;--series-revenue: #eceef3;--series-spend: #8193ff;--series-compare: #4a505c;--f1: #eceef3;--f2: #8193ff;--f3: #e0a35a;--f4: #b392f0;--f5: #5fc2b6;--shadow-pop: 0 1px 2px rgba(0, 0, 0, .4), 0 10px 30px rgba(0, 0, 0, .5);color-scheme:dark}}:root[data-theme=dark]{--bg: #0d0f13;--surface: #14171d;--surface-2: #1b1f26;--ink: #eceef3;--ink-2: #a5abb7;--ink-3: #6e7482;--line: #262a33;--line-2: #1e222a;--accent: #8193ff;--accent-soft: rgba(129, 147, 255, .12);--good: #3cc483;--good-soft: rgba(60, 196, 131, .13);--bad: #f06a6a;--bad-soft: rgba(240, 106, 106, .13);--warn: #e0a83a;--warn-soft: rgba(224, 168, 58, .14);--meta: #7d8cff;--google: #2ec4a7;--pinterest: #f0708a;--series-revenue: #eceef3;--series-spend: #8193ff;--series-compare: #4a505c;--f1: #eceef3;--f2: #8193ff;--f3: #e0a35a;--f4: #b392f0;--f5: #5fc2b6;--shadow-pop: 0 1px 2px rgba(0, 0, 0, .4), 0 10px 30px rgba(0, 0, 0, .5);color-scheme:dark}*{box-sizing:border-box}html,body{margin:0;height:100%}body{background:var(--bg);color:var(--ink);font-family:var(--font-ui);font-size:var(--text-base);line-height:1.5;-webkit-font-smoothing:antialiased;font-feature-settings:"ss01","cv11"}#root{min-height:100%}button,input,select{font:inherit;color:inherit}button{cursor:pointer}:focus-visible{outline:2px solid var(--accent);outline-offset:2px;border-radius:4px}.num,.tnum{font-variant-numeric:tabular-nums}.mono{font-family:var(--font-mono);font-size:.92em;letter-spacing:-.01em}@media (prefers-reduced-motion: reduce){*{animation:none!important;transition:none!important}}.app{display:grid;grid-template-columns:var(--rail) minmax(0,1fr);min-height:100vh}.rail{position:sticky;top:0;height:100vh;display:flex;flex-direction:column;gap:24px;padding:20px 14px 16px;border-right:1px solid var(--line);background:var(--bg)}.brand{display:flex;align-items:center;gap:10px;padding:2px 8px 0}.brand-mark{width:26px;height:30px;flex:none;color:var(--accent)}.brand-name{font-family:var(--font-display);font-size:1.28rem;font-style:italic;letter-spacing:-.01em;line-height:1}.brand-sub{font-size:var(--text-xs);color:var(--ink-3);letter-spacing:.06em;text-transform:uppercase;margin-top:4px}.nav{display:flex;flex-direction:column;gap:1px}.nav-label{font-size:var(--text-xs);color:var(--ink-3);text-transform:uppercase;letter-spacing:.07em;padding:12px 10px 6px}.nav a{display:flex;align-items:center;gap:10px;padding:7px 10px;border-radius:var(--radius-sm);color:var(--ink-2);text-decoration:none;font-weight:450;transition:background .15s,color .15s}.nav a svg{width:16px;height:16px;flex:none;opacity:.8}.nav a:hover{background:var(--surface-2);color:var(--ink)}.nav a[aria-current=page]{background:var(--surface);color:var(--ink);box-shadow:0 0 0 1px var(--line)}.nav a[aria-current=page] svg{color:var(--accent);opacity:1}.nav .count{margin-left:auto;font-size:var(--text-xs);color:var(--bad);font-weight:600;font-variant-numeric:tabular-nums}.rail-foot{margin-top:auto;display:flex;flex-direction:column;gap:10px;padding:0 8px}.client-chip{display:flex;align-items:center;justify-content:space-between;gap:8px;font-size:var(--text-sm);color:var(--ink-2)}.source-line{display:flex;align-items:center;gap:8px;font-size:var(--text-xs);color:var(--ink-3)}.dot{width:7px;height:7px;border-radius:50%;background:var(--ink-3);flex:none}.dot.good{background:var(--good)}.dot.warn{background:var(--warn)}.dot.bad{background:var(--bad)}.main{min-width:0;display:flex;flex-direction:column}.demo-strip{display:flex;align-items:center;gap:10px;padding:8px max(28px,env(safe-area-inset-right,0px)) 8px max(28px,env(safe-area-inset-left,0px));font-size:var(--text-sm);color:var(--ink-2);background:var(--warn-soft);border-bottom:1px solid var(--line)}.demo-strip strong{color:var(--warn);font-weight:600;letter-spacing:.04em;text-transform:uppercase;font-size:var(--text-xs)}.demo-strip a{color:inherit}.topbar{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;display:flex;align-items:center;gap:16px;flex-wrap:wrap;padding:14px max(28px,env(safe-area-inset-right,0px)) 14px max(28px,env(safe-area-inset-left,0px));background:color-mix(in srgb,var(--bg) 88%,transparent);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}.page-title{display:flex;flex-direction:column;min-width:0;margin-right:auto}.page-title h1{font-size:var(--text-lg);font-weight:600;letter-spacing:-.015em;margin:0;line-height:1.25}.page-title p{margin:2px 0 0;color:var(--ink-3);font-size:var(--text-sm)}.filters{display:flex;align-items:center;gap:8px;flex-wrap:wrap}.content{padding:24px max(28px,env(safe-area-inset-right,0px)) 64px max(28px,env(safe-area-inset-left,0px));display:flex;flex-direction:column;gap:28px;max-width:1480px;width:100%}.btn{display:inline-flex;align-items:center;gap:7px;height:32px;padding:0 11px;border-radius:var(--radius-sm);border:1px solid var(--line);background:var(--surface);color:var(--ink);font-size:var(--text-sm);font-weight:500;white-space:nowrap;transition:border-color .15s,background .15s}.btn:hover{border-color:color-mix(in srgb,var(--ink-3) 60%,var(--line))}.btn svg{width:14px;height:14px;color:var(--ink-3)}.btn.primary{background:var(--ink);border-color:var(--ink);color:var(--bg)}.btn.primary svg{color:var(--bg)}.btn.ghost{background:transparent;border-color:transparent;color:var(--ink-2)}.btn.ghost:hover{background:var(--surface-2)}.btn .muted{color:var(--ink-3);font-weight:400}.btn[data-active=true]{border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}.seg{display:inline-flex;padding:2px;border-radius:var(--radius-sm);background:var(--surface-2);border:1px solid var(--line);gap:2px}.seg button{border:0;background:transparent;height:26px;padding:0 10px;border-radius:4px;font-size:var(--text-sm);color:var(--ink-2);font-weight:500;white-space:nowrap}.seg button[aria-pressed=true]{background:var(--surface);color:var(--ink);box-shadow:0 1px 2px #00000014,0 0 0 1px var(--line)}.seg.small button{height:22px;padding:0 8px;font-size:var(--text-xs)}.pop-wrap{position:relative}.popover{position:absolute;top:calc(100% + 6px);right:0;z-index:50;min-width:220px;padding:6px;border-radius:var(--radius);background:var(--surface);border:1px solid var(--line);box-shadow:var(--shadow-pop);animation:pop .14s var(--ease)}.popover.left{left:0;right:auto}@keyframes pop{0%{opacity:0;transform:translateY(-4px)}to{opacity:1;transform:none}}.menu-item{display:flex;align-items:center;justify-content:space-between;gap:12px;width:100%;padding:7px 9px;border:0;background:none;border-radius:4px;text-align:left;font-size:var(--text-sm);color:var(--ink)}.menu-item:hover,.menu-item:focus-visible{background:var(--surface-2)}.menu-item .check{color:var(--accent);width:14px;height:14px}.menu-item .hint{color:var(--ink-3);font-size:var(--text-xs)}.menu-sep{height:1px;background:var(--line);margin:5px 2px}.menu-title{font-size:var(--text-xs);color:var(--ink-3);text-transform:uppercase;letter-spacing:.07em;padding:6px 9px 4px}.date-pop{display:grid;grid-template-columns:170px 1fr;min-width:440px;padding:0}.date-pop .presets{border-right:1px solid var(--line);padding:6px}.date-pop .custom{padding:12px 14px;display:flex;flex-direction:column;gap:10px}.field{display:flex;flex-direction:column;gap:4px;font-size:var(--text-xs);color:var(--ink-3)}.input{height:32px;padding:0 10px;border-radius:var(--radius-sm);border:1px solid var(--line);background:var(--surface);color:var(--ink);font-size:var(--text-sm);font-variant-numeric:tabular-nums;width:100%}.input:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}.section{display:flex;flex-direction:column;gap:14px}.section-head{display:flex;align-items:flex-end;gap:12px;flex-wrap:wrap}.section-head h2{font-size:var(--text-md);font-weight:600;letter-spacing:-.01em;margin:0}.section-head p{margin:2px 0 0;color:var(--ink-3);font-size:var(--text-sm);max-width:70ch}.section-head .spacer{margin-left:auto}.section-head .grow{min-width:0}.eyebrow{font-size:var(--text-xs);color:var(--ink-3);text-transform:uppercase;letter-spacing:.07em;font-weight:500}.muted{color:var(--ink-3)}.small{font-size:var(--text-sm)}.xs{font-size:var(--text-xs)}.panel{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius)}.panel-pad{padding:18px 20px}.panel-head{display:flex;align-items:center;gap:12px;flex-wrap:wrap;padding:14px 18px;border-bottom:1px solid var(--line-2)}.panel-head h3{margin:0;font-size:var(--text-base);font-weight:600}.panel-head .spacer{margin-left:auto}.grid-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.grid-3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.grid-main{display:grid;grid-template-columns:minmax(0,2fr) minmax(0,1fr);gap:20px}.stack{display:flex;flex-direction:column;gap:12px}.row{display:flex;align-items:center;gap:8px;flex-wrap:wrap}.kpis{display:grid;grid-template-columns:repeat(var(--cols, 5),minmax(0,1fr));background:var(--surface);border:1px solid var(--line);border-radius:var(--radius)}.kpi{padding:16px 18px 14px;display:flex;flex-direction:column;gap:6px;min-width:0;position:relative}.kpi+.kpi{border-left:1px solid var(--line-2)}.kpi-label{display:flex;align-items:center;gap:5px;font-size:var(--text-sm);color:var(--ink-2);white-space:nowrap}.kpi-value{font-size:var(--text-xl);font-weight:500;letter-spacing:-.025em;line-height:1.1;font-variant-numeric:tabular-nums;white-space:nowrap}.kpi-value.lg{font-size:var(--text-2xl)}.kpi-foot{display:flex;align-items:center;gap:8px;font-size:var(--text-xs);color:var(--ink-3);min-height:18px;flex-wrap:wrap}.kpi .spark{margin-top:4px}.kpi.alert:before{content:"";position:absolute;left:0;top:14px;bottom:14px;width:2px;border-radius:2px;background:var(--bad)}.kpi-target{font-size:var(--text-xs);color:var(--ink-3)}.kpi-secondary .kpi-value{font-size:var(--text-lg)}.kpis.compact .kpi{padding:12px 16px}.delta{display:inline-flex;align-items:center;gap:2px;font-size:var(--text-xs);font-weight:600;padding:1px 5px;border-radius:4px;font-variant-numeric:tabular-nums;white-space:nowrap}.delta.good{color:var(--good);background:var(--good-soft)}.delta.bad{color:var(--bad);background:var(--bad-soft)}.delta.neutral{color:var(--ink-2);background:var(--surface-2)}.delta svg{width:9px;height:9px}.chip{display:inline-flex;align-items:center;gap:5px;height:20px;padding:0 7px;border-radius:999px;font-size:var(--text-xs);font-weight:500;background:var(--surface-2);color:var(--ink-2);white-space:nowrap;border:1px solid transparent}.chip.good{background:var(--good-soft);color:var(--good)}.chip.bad{background:var(--bad-soft);color:var(--bad)}.chip.warn{background:var(--warn-soft);color:var(--warn)}.chip.accent{background:var(--accent-soft);color:var(--accent)}.chip.outline{background:transparent;border-color:var(--line)}.swatch{width:8px;height:8px;border-radius:2px;display:inline-block;flex:none}.info{display:inline-flex;color:var(--ink-3);position:relative;cursor:help;border:0;background:none;padding:0}.info svg{width:13px;height:13px}.info:hover{color:var(--ink-2)}.tip{position:absolute;z-index:60;bottom:calc(100% + 8px);left:50%;transform:translate(-50%);width:280px;padding:10px 12px;border-radius:var(--radius-sm);background:var(--ink);color:var(--bg);font-size:var(--text-sm);line-height:1.45;text-align:left;white-space:normal;font-weight:400;box-shadow:var(--shadow-pop);pointer-events:none}.tip b{font-weight:600;display:block;margin-bottom:2px}.tip .formula{font-family:var(--font-mono);font-size:var(--text-xs);opacity:.75;margin-top:6px;display:block}.tip .caveat{opacity:.75;margin-top:6px;display:block}.tip.right{left:auto;right:-8px;transform:none}.tip.left{left:-8px;transform:none}.chart{position:relative;width:100%;-webkit-user-select:none;user-select:none}.chart svg{display:block;overflow:visible}.chart .grid line{stroke:var(--line-2)}.chart .axis text{fill:var(--ink-3);font-size:11px;font-variant-numeric:tabular-nums;font-family:var(--font-ui)}.chart .baseline{stroke:var(--line)}.chart-tip{position:absolute;z-index:30;pointer-events:none;min-width:180px;padding:10px 12px;border-radius:var(--radius-sm);background:var(--surface);border:1px solid var(--line);box-shadow:var(--shadow-pop);font-size:var(--text-sm)}.chart-tip .t-head{font-weight:600;margin-bottom:6px;font-size:var(--text-xs);color:var(--ink-2)}.chart-tip .t-row{display:flex;align-items:center;gap:8px;justify-content:space-between;padding:1px 0}.chart-tip .t-row span:first-child{display:inline-flex;align-items:center;gap:6px;color:var(--ink-2)}.chart-tip .t-row b{font-weight:500;font-variant-numeric:tabular-nums}.chart-tip .t-sub{color:var(--ink-3);font-size:var(--text-xs);margin-top:6px;padding-top:6px;border-top:1px solid var(--line-2)}.legend{display:flex;flex-wrap:wrap;gap:14px;font-size:var(--text-sm);color:var(--ink-2)}.legend span{display:inline-flex;align-items:center;gap:6px}.legend .line-key{width:14px;height:2px;border-radius:1px;display:inline-block}.legend .line-key.dashed{background:repeating-linear-gradient(90deg,var(--series-compare) 0 4px,transparent 4px 7px)!important}.legend button{border:0;background:none;padding:0;display:inline-flex;align-items:center;gap:6px;color:inherit;font-size:inherit}.legend button[aria-pressed=false]{opacity:.4}.annot-pin{cursor:pointer}.growth-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--line-2)}.growth{padding:14px 20px;display:flex;flex-direction:column;gap:2px;min-width:0}.growth+.growth{border-left:1px solid var(--line-2)}@media (max-width: 640px){.growth-row{grid-template-columns:minmax(0,1fr)}.growth+.growth{border-left:0;border-top:1px solid var(--line-2)}}.table-wrap{overflow-x:auto}table.t{width:100%;border-collapse:collapse;font-size:var(--text-sm);font-variant-numeric:tabular-nums}.t th{text-align:right;font-weight:500;color:var(--ink-3);font-size:var(--text-xs);padding:10px 12px;border-bottom:1px solid var(--line);white-space:nowrap;position:sticky;top:0;background:var(--surface)}.t th:first-child,.t td:first-child{text-align:left;padding-left:18px}.t th:last-child,.t td:last-child{padding-right:18px}.t th button{border:0;background:none;padding:0;color:inherit;font:inherit;display:inline-flex;align-items:center;gap:4px}.t th button:hover,.t th[aria-sort] button{color:var(--ink)}.t td{text-align:right;padding:9px 12px;border-bottom:1px solid var(--line-2);white-space:nowrap}.t tr:last-child td{border-bottom:0}.t tbody tr{transition:background .1s}.t tbody tr:hover{background:color-mix(in srgb,var(--surface-2) 60%,transparent)}.t td.name{max-width:360px;overflow:hidden;text-overflow:ellipsis}.t td .sub{display:block;font-size:var(--text-xs);color:var(--ink-3)}.t .lvl-1 td:first-child{padding-left:40px}.t .lvl-2 td:first-child{padding-left:62px}.t .lvl-1{background:color-mix(in srgb,var(--surface-2) 35%,transparent)}.t .lvl-2{background:color-mix(in srgb,var(--surface-2) 60%,transparent)}.t tfoot td{border-top:1px solid var(--line);border-bottom:0;font-weight:600}.expander{border:0;background:none;padding:0;width:18px;height:18px;display:inline-flex;align-items:center;justify-content:center;color:var(--ink-3);margin-right:4px;vertical-align:-3px;border-radius:4px}.expander:hover{background:var(--surface-2);color:var(--ink)}.expander svg{width:12px;height:12px;transition:transform .15s}.expander[aria-expanded=true] svg{transform:rotate(90deg)}.bar-cell{display:inline-flex;align-items:center;gap:8px;justify-content:flex-end;width:100%}.bar-track{width:64px;height:4px;border-radius:2px;background:var(--line-2);overflow:hidden;flex:none}.bar-fill{display:block;height:100%;border-radius:2px;background:var(--ink-2)}.split-bar>span{display:block;height:100%}.split-bar{display:inline-flex;width:72px;height:6px;border-radius:3px;overflow:hidden;background:var(--line-2);vertical-align:middle}.tag{font-size:var(--text-xs);color:var(--ink-3);font-weight:400}.callout{display:flex;gap:12px;padding:12px 14px;border-radius:var(--radius);background:var(--surface-2);color:var(--ink-2);font-size:var(--text-sm);align-items:flex-start}.callout svg{width:16px;height:16px;flex:none;margin-top:2px;color:var(--ink-3)}.callout b{color:var(--ink);font-weight:600}.callout.warn{background:var(--warn-soft)}.callout.warn svg{color:var(--warn)}.callout.accent{background:var(--accent-soft)}.callout.accent svg{color:var(--accent)}.insight{display:grid;grid-template-columns:3px minmax(0,1fr);background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}.insight .stripe{background:var(--ink-3)}.insight[data-sev=critical] .stripe{background:var(--bad)}.insight[data-sev=warning] .stripe{background:var(--warn)}.insight[data-sev=opportunity] .stripe{background:var(--accent)}.insight[data-sev=positive] .stripe{background:var(--good)}.insight-body{padding:16px 20px;display:flex;flex-direction:column;gap:12px;min-width:0}.insight h3{margin:0;font-size:var(--text-md);font-weight:600;letter-spacing:-.01em;text-wrap:balance}.insight p{margin:0;color:var(--ink-2);max-width:82ch}.insight .meta{display:flex;gap:6px;flex-wrap:wrap;align-items:center}.insight-cols{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:24px}.insight .label{font-size:var(--text-xs);text-transform:uppercase;letter-spacing:.07em;color:var(--ink-3);margin-bottom:4px;font-weight:500}.evidence{width:100%;border-collapse:collapse;font-size:var(--text-sm);font-variant-numeric:tabular-nums}.evidence td{padding:5px 0;border-bottom:1px solid var(--line-2)}.evidence td+td{text-align:right;padding-left:12px;white-space:nowrap}.evidence tr:last-child td{border-bottom:0}.action{padding:10px 12px;border-radius:var(--radius-sm);background:var(--accent-soft);color:var(--ink);font-size:var(--text-sm)}.limits{font-size:var(--text-xs);color:var(--ink-3)}.insight-mini{display:grid;grid-template-columns:3px minmax(0,1fr);gap:12px;padding:12px 0;border-bottom:1px solid var(--line-2);text-decoration:none;color:inherit}.insight-mini:last-child{border-bottom:0}.insight-mini .stripe{border-radius:2px;background:var(--ink-3)}.insight-mini[data-sev=critical] .stripe{background:var(--bad)}.insight-mini[data-sev=warning] .stripe{background:var(--warn)}.insight-mini[data-sev=opportunity] .stripe{background:var(--accent)}.insight-mini[data-sev=positive] .stripe{background:var(--good)}.insight-mini b{font-weight:600;display:block;font-size:var(--text-sm)}.insight-mini span{color:var(--ink-3);font-size:var(--text-sm);display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}.insight-mini:hover b{color:var(--accent)}.drivers{display:flex;flex-direction:column;gap:6px}.driver{display:grid;grid-template-columns:140px minmax(0,1fr) 64px;align-items:center;gap:10px;font-size:var(--text-sm)}.driver .track{position:relative;height:14px}.driver .axis0{position:absolute;left:50%;top:-3px;bottom:-3px;width:1px;background:var(--line)}.driver .bar{position:absolute;top:2px;height:10px;border-radius:2px}.driver .v{text-align:right;font-variant-numeric:tabular-nums;font-weight:500}.funnel{display:flex;flex-direction:column;gap:0}.f-stage{display:grid;grid-template-columns:170px minmax(0,1fr) 120px;gap:16px;align-items:center;padding:8px 0}.f-name{font-size:var(--text-sm);color:var(--ink-2)}.f-name b{display:block;color:var(--ink);font-weight:500}.f-track{position:relative;height:34px}.f-bar{position:absolute;left:0;top:0;bottom:0;border-radius:3px;background:var(--ink);transition:width .5s var(--ease);min-width:2px}.f-ghost{position:absolute;left:0;top:-3px;bottom:-3px;border:1px dashed var(--series-compare);border-radius:4px;pointer-events:none}.f-val{text-align:right;font-variant-numeric:tabular-nums}.f-val b{font-size:var(--text-md);font-weight:500;display:block;line-height:1.2}.f-step{display:grid;grid-template-columns:170px minmax(0,1fr) 120px;gap:16px;align-items:center;font-size:var(--text-xs);color:var(--ink-3)}.f-step .conn{display:flex;align-items:center;gap:8px;padding:2px 0 2px 2px}.f-step .conn:before{content:"";width:1px;height:18px;background:var(--line);margin-left:10px}.f-step b{color:var(--ink);font-weight:600;font-size:var(--text-sm)}.f-step .worst b{color:var(--bad)}.heat{border-collapse:separate;border-spacing:2px;font-size:var(--text-xs);font-variant-numeric:tabular-nums}.heat th{color:var(--ink-3);font-weight:500;padding:4px 6px;text-align:center;white-space:nowrap}.heat th.rowh{text-align:left;padding-right:10px}.heat td{text-align:center;padding:0;width:46px;min-width:46px;height:28px;border-radius:3px;color:var(--ink)}.heat td.empty{background:transparent}.heat td.lbl{width:auto;text-align:left;padding-right:10px;color:var(--ink-2);white-space:nowrap;background:none}.report{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);max-width:960px;width:100%;margin:0 auto;padding:48px 56px;display:flex;flex-direction:column;gap:36px}.report-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;padding-bottom:24px;border-bottom:1px solid var(--line);flex-wrap:wrap}.report-head h1{font-family:var(--font-display);font-weight:400;font-size:2.5rem;letter-spacing:-.02em;margin:6px 0 0;line-height:1.05}.report-head h1 em{font-style:italic}.report h2{font-size:var(--text-xs);text-transform:uppercase;letter-spacing:.08em;color:var(--ink-3);font-weight:600;margin:0 0 12px}.report .lede{font-family:var(--font-display);font-size:1.3rem;line-height:1.5;letter-spacing:-.005em;margin:0;max-width:62ch;text-wrap:pretty}.report-kpis{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px 20px}.report-kpis .k .v{font-size:var(--text-xl);font-weight:500;letter-spacing:-.02em;font-variant-numeric:tabular-nums}.report-kpis .k .l{font-size:var(--text-sm);color:var(--ink-2)}.report-kpis .k .c{font-size:var(--text-xs);color:var(--ink-3);display:flex;gap:8px;margin-top:2px;flex-wrap:wrap}.report ul.points{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px}.report ul.points li{display:grid;grid-template-columns:18px minmax(0,1fr);gap:8px;color:var(--ink-2);max-width:78ch}.report ul.points li:before{content:"";width:6px;height:6px;border-radius:50%;margin-top:8px;background:var(--ink-3)}.report ul.points.good li:before{background:var(--good)}.report ul.points.bad li:before{background:var(--warn)}.report ul.points.next li:before{background:var(--accent)}.report ol.steps{margin:0;padding-left:20px;display:flex;flex-direction:column;gap:10px;color:var(--ink-2)}.report ol.steps b{color:var(--ink);font-weight:600}.report-foot{font-size:var(--text-xs);color:var(--ink-3);border-top:1px solid var(--line);padding-top:16px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}.settings-grid{display:grid;grid-template-columns:220px minmax(0,1fr);gap:16px 32px;align-items:start}.settings-grid>.lbl{font-weight:500}.settings-grid>.lbl p{margin:2px 0 0;font-weight:400;font-size:var(--text-sm);color:var(--ink-3)}.radio-row{display:flex;flex-direction:column;gap:8px}.radio-row label{display:flex;gap:10px;align-items:flex-start;padding:10px 12px;border:1px solid var(--line);border-radius:var(--radius-sm);cursor:pointer}.radio-row label:has(input:checked){border-color:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}.radio-row input{margin-top:3px;accent-color:var(--accent)}.radio-row span{display:flex;flex-direction:column}.radio-row small{color:var(--ink-3)}.gloss{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 32px}.gloss div{padding:12px 0;border-bottom:1px solid var(--line-2)}.gloss b{font-weight:600;font-size:var(--text-sm)}.gloss p{margin:2px 0 0;color:var(--ink-2);font-size:var(--text-sm)}.gloss .formula{font-family:var(--font-mono);font-size:var(--text-xs);color:var(--ink-3)}.empty{padding:40px;text-align:center;color:var(--ink-3)}.loading{display:grid;place-items:center;min-height:100vh;color:var(--ink-3)}.mobile-nav{display:none}@media (max-width: 1200px){.kpis{grid-template-columns:repeat(min(var(--cols, 5),3),minmax(0,1fr))}.kpis .kpi:nth-child(3n+1){border-left:0}.kpis .kpi:nth-child(n+4){border-top:1px solid var(--line-2)}.grid-main{grid-template-columns:minmax(0,1fr)}.insight-cols{grid-template-columns:minmax(0,1fr);gap:14px}}@media (max-width: 960px){:root{--rail: 0px}.app{grid-template-columns:minmax(0,1fr)}.rail{display:none}.mobile-nav{display:flex;gap:4px;overflow-x:auto;padding:10px max(16px,env(safe-area-inset-right,0px)) 10px max(16px,env(safe-area-inset-left,0px));border-bottom:1px solid var(--line);background:var(--bg);scrollbar-width:none;align-items:center}.mobile-nav .brand{padding:0 12px 0 0;margin-right:4px;border-right:1px solid var(--line)}.mobile-nav a{padding:6px 10px;border-radius:6px;color:var(--ink-2);text-decoration:none;white-space:nowrap;font-size:var(--text-sm)}.mobile-nav a[aria-current=page]{background:var(--surface);color:var(--ink);box-shadow:0 0 0 1px var(--line)}.topbar,.content,.demo-strip{padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}.grid-2,.grid-3{grid-template-columns:minmax(0,1fr)}.report{padding:28px 20px}.report-kpis{grid-template-columns:repeat(2,minmax(0,1fr))}.settings-grid{grid-template-columns:minmax(0,1fr);gap:8px}.settings-grid>.lbl{margin-top:12px}.gloss{grid-template-columns:minmax(0,1fr)}.date-pop{grid-template-columns:minmax(0,1fr);min-width:0;width:min(92vw,360px)}.date-pop .presets{border-right:0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr}}@media (max-width: 640px){.kpis{grid-template-columns:repeat(2,minmax(0,1fr))}.kpis .kpi{border-left:0!important;border-top:1px solid var(--line-2)}.kpis .kpi:nth-child(2n){border-left:1px solid var(--line-2)!important}.kpis .kpi:nth-child(-n+2){border-top:0}.kpis .kpi:last-child:nth-child(odd){grid-column:1 / -1;border-left:0!important}.kpi-value{font-size:var(--text-lg)}.kpi-label{white-space:normal;line-height:1.3}.kpi-value.lg{font-size:var(--text-xl)}.topbar{position:static}.filters{width:100%}.f-stage,.f-step{grid-template-columns:110px minmax(0,1fr) 80px;gap:10px}.driver{grid-template-columns:110px minmax(0,1fr) 56px}.hide-sm{display:none!important}.popover{right:auto;left:0}.filters .pop-wrap:last-child .popover{left:auto;right:0}}@media print{@page{size:A4;margin:14mm}:root{--bg: #fff;--surface: #fff}body{background:#fff}.rail,.topbar,.demo-strip,.mobile-nav,.no-print{display:none!important}.app{display:block}.content{padding:0}.report{border:0;padding:0;max-width:none;gap:24px}.report section{break-inside:avoid}.print-demo{display:block!important}.report-kpis{grid-template-columns:repeat(4,minmax(0,1fr))!important}.report .grid-2{grid-template-columns:repeat(2,minmax(0,1fr))!important}}.print-demo{display:none}.linklike{border:0;background:none;padding:0;font:inherit;color:var(--ink);font-weight:500;text-align:left;cursor:pointer}.linklike:hover{color:var(--accent)}@media (min-width: 641px) and (max-width: 1200px){.kpis:has(>.kpi:nth-child(5):last-child){grid-template-columns:repeat(6,minmax(0,1fr))}.kpis:has(>.kpi:nth-child(5):last-child)>.kpi{grid-column:span 2}.kpis:has(>.kpi:nth-child(5):last-child)>.kpi:nth-child(n+4){grid-column:span 3;border-top:1px solid var(--line-2)}.kpis:has(>.kpi:nth-child(5):last-child)>.kpi:nth-child(4){border-left:0}.kpis:has(>.kpi:nth-child(5):last-child)>.kpi:nth-child(5){border-left:1px solid var(--line-2)}}.lever{border:1px solid var(--line-2);border-radius:var(--radius-sm)}.lever-head{display:grid;grid-template-columns:22px minmax(0,1fr) 14px;gap:10px;align-items:center;width:100%;padding:10px 12px;border:0;background:none;text-align:left;font-size:var(--text-sm);color:var(--ink)}.lever-head b{font-weight:600}.lever-head svg{width:14px;height:14px;color:var(--ink-3);transition:transform .15s}.lever-head[aria-expanded=true] svg{transform:rotate(180deg)}.lever-n{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;background:var(--accent-soft);color:var(--accent);font-size:var(--text-xs);font-weight:600}.lever-list{margin:0;padding:0 16px 12px 44px;display:flex;flex-direction:column;gap:6px;color:var(--ink-2);font-size:var(--text-sm);max-width:90ch}.funnel-targets{display:flex;flex-wrap:wrap;gap:12px 18px;align-items:flex-end}:root:root:not([data-theme=x]){color-scheme:light;--bg: #faf8f6;--surface: #ffffff;--surface-2: #f3efea;--ink: #12110f;--ink-2: #4a4540;--ink-3: #857e77;--line: #e7e1da;--line-2: #efeae4;--accent: #fc5400;--accent-soft: rgba(252, 84, 0, .08);--chart-accent: #2c44c9;--good: #13824c;--good-soft: rgba(19, 130, 76, .1);--bad: #cc3a2a;--bad-soft: rgba(204, 58, 42, .09);--warn: #a8700a;--warn-soft: rgba(168, 112, 10, .11);--meta: #4f5fd8;--google: #12937c;--pinterest: #cf4560;--series-revenue: #12151b;--series-spend: #2c44c9;--series-compare: #b4b9c4;--f1: #12151b;--f2: #2c44c9;--f3: #b8742a;--f4: #8a5cc8;--f5: #3f8f86;--font-ui: "Suisse Intl", "Helvetica Neue", Helvetica, Arial, sans-serif;--font-display: "Suisse Intl", "Helvetica Neue", Helvetica, Arial, sans-serif;--radius: 14px;--radius-sm: 9px;--glass: linear-gradient(180deg, rgba(255, 255, 255, .78), rgba(255, 255, 255, .5));--glass-strong: linear-gradient(180deg, rgba(255, 255, 255, .92), rgba(255, 255, 255, .74));--glass-edge: rgba(255, 255, 255, .85);--glass-shadow: inset 0 1px 0 rgba(255, 255, 255, .95), inset 0 -1px 0 rgba(18, 17, 15, .04), 0 0 0 1px rgba(18, 17, 15, .07), 0 6px 18px -10px rgba(18, 17, 15, .22);--shadow-pop: inset 0 1px 0 rgba(255, 255, 255, .95), 0 0 0 1px rgba(18, 17, 15, .07), 0 18px 40px -14px rgba(18, 17, 15, .28)}body{background:var(--bg);font-feature-settings:normal}.blobs{position:fixed;top:-10%;right:-10%;bottom:0;left:-10%;z-index:0;pointer-events:none;overflow:hidden}.blob{position:absolute;border-radius:50%;filter:blur(48px);mix-blend-mode:multiply;will-change:transform;aspect-ratio:1 / 1}.blob.b1{width:min(46vw,640px);right:4%;top:2%;background:radial-gradient(circle at 40% 40%,#ff9a62,#fc5400bf 45%,#fc540000 70%);opacity:.38;animation:tna-o1 15s ease-in-out infinite}.blob.b2{width:min(30vw,420px);right:30%;top:36%;background:radial-gradient(circle,#ffb98f,#ff8a4c99 45%,#ff8a4c00 70%);opacity:.34;animation:tna-o2 12s ease-in-out infinite}.blob.b3{width:min(24vw,340px);right:-2%;top:48%;background:radial-gradient(circle,#fc5400cc,#fc540000 68%);opacity:.26;animation:tna-o3 18s ease-in-out infinite}@keyframes tna-o1{0%,to{transform:translate(0) scale(1)}25%{transform:translate(-9vw,6vw) scale(1.12)}50%{transform:translate(-3vw,14vw) scale(.92)}75%{transform:translate(5vw,5vw) scale(1.06)}}@keyframes tna-o2{0%,to{transform:translate(0) scale(1)}33%{transform:translate(12vw,-7vw) scale(1.2)}66%{transform:translate(-8vw,4vw) scale(.85)}}@keyframes tna-o3{0%,to{transform:translate(0) scale(1)}50%{transform:translate(-14vw,-10vw) scale(1.15)}}.app{position:relative;z-index:1}.rail{background:#faf8f68c;backdrop-filter:blur(24px) saturate(1.3);-webkit-backdrop-filter:blur(24px) saturate(1.3);border-right-color:#12110f12}.topbar{background:#faf8f699;backdrop-filter:blur(20px) saturate(1.4);-webkit-backdrop-filter:blur(20px) saturate(1.4);border-bottom-color:#12110f12}.panel,.kpis{background:#ffffffdb;backdrop-filter:blur(18px) saturate(1.2);-webkit-backdrop-filter:blur(18px) saturate(1.2);border-color:#12110f14}.demo-strip{background:#fff4e6b3;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}.brand-logo{display:block;height:58px;width:auto;color:var(--ink)}.rail .brand{padding:2px 8px 0}.brand-logo--wide{height:auto;width:150px;max-width:100%}.mobile-nav .brand-logo{height:30px}.mobile-nav .brand-logo--wide{height:26px;width:auto}.tna-logo{display:block;height:30px;width:auto;color:var(--ink)}.client-chip{align-items:flex-end}.page-title h1{font-family:var(--font-ui);font-weight:500;letter-spacing:-.02em}.kpi-value{font-family:var(--font-ui);font-weight:500;letter-spacing:-.02em;font-variant-numeric:tabular-nums}.report-head h1{font-weight:500}.nav a{font-weight:400}.btn,.seg,.select{border-radius:999px;border:1px solid var(--glass-edge);background:var(--glass);box-shadow:var(--glass-shadow);backdrop-filter:blur(16px) saturate(1.6);-webkit-backdrop-filter:blur(16px) saturate(1.6)}.btn:hover{border-color:var(--glass-edge);background:var(--glass-strong)}.btn.ghost{background:transparent;box-shadow:none;border-color:transparent;backdrop-filter:none;-webkit-backdrop-filter:none}.btn.ghost:hover{background:#ffffff8c}.btn.primary,button.primary{background:linear-gradient(180deg,#ff7a33,#fc5400);border-color:#ffffff59;color:#fff;box-shadow:inset 0 1px #ffffff73,0 6px 16px -8px #fc5400b3}.btn.primary svg{color:#fff}.btn[data-active=true]{border-color:#fc540073;box-shadow:var(--glass-shadow),0 0 0 3px var(--accent-soft)}.seg{padding:3px}.seg button{border-radius:999px;transition:background .2s,box-shadow .2s}.seg button[aria-pressed=true]{background:var(--glass-strong);box-shadow:inset 0 1px #fff,0 0 0 1px #12110f14,0 2px 8px -3px #12110f40}.popover{border-radius:18px;border:1px solid var(--glass-edge);background:linear-gradient(180deg,#fffffffa,#fffffff2);backdrop-filter:blur(24px) saturate(1.8);-webkit-backdrop-filter:blur(24px) saturate(1.8);box-shadow:var(--shadow-pop)}.menu-item{border-radius:10px}.menu-item:hover,.menu-item:focus-visible{background:#ffffffbf;box-shadow:0 0 0 1px #12110f0d}.nav a{border-radius:999px}.nav a:hover{background:#ffffff8c}.nav a[aria-current=page]{background:var(--glass-strong);box-shadow:var(--glass-shadow)}.input{border-radius:10px}.audience-table td{text-align:left!important;padding:10px 12px;vertical-align:top;white-space:normal!important}.audience-table td:first-child{padding-left:20px}.audience-table td:last-child{padding-right:20px}.audience-table thead td{padding-top:12px;padding-bottom:8px}.audience-table tbody tr:last-child td{border-bottom:0}.account-grid{display:grid;grid-template-columns:minmax(260px,340px) minmax(0,1fr);gap:16px;align-items:start}@media (max-width: 900px){.account-grid{grid-template-columns:1fr}}.add-user{display:grid;grid-template-columns:1.4fr 1fr .8fr auto;gap:10px;align-items:end;border-top:1px solid var(--line-2)}@media (max-width: 700px){.add-user{grid-template-columns:1fr}}.users-table td{vertical-align:middle}.add-cost{display:grid;grid-template-columns:repeat(auto-fit,minmax(130px,1fr));gap:10px;align-items:end;border-top:1px solid var(--line-2)}.role-select{height:30px;padding:0 8px;width:auto}.btn.danger{color:var(--bad)}.temp-pw{background:var(--surface-2);padding:2px 6px;border-radius:6px;-webkit-user-select:all;user-select:all}.tip.tip-floating{position:fixed;z-index:1000;bottom:auto;transform:none;max-width:calc(100vw - 16px);font-family:var(--font-ui)}